AN UNSAVORY MUSK.

Opinions are like assholes -- everyone has one about Elon Musk! So do I, at Roy Edroso Breaks It Down, and I have unlocked it for your delectation. Unlike most of the commentariat, I have a unified theory of Musk which informs the analysis: He wants to be president, and this is his way of transitioning from “unaccountably self-regarding famewhore who blows up rocket ships” to someone we’re all supposed to take seriously. 

Like a lot of other people I was amused by David Rothkopf’s related tweet on the oligarchical pile-up in prestige media, but it also made me think about the different approaches among those oligarchs. Bloomberg, Carlos Slim, and to a great extent Bezos run their media empires in the traditional way -- quietly, without inserting themselves too much into the process. (Bezos, for example, can count on brown-nosers at the Washington Post to fluff him without being ordered to.) Gates, even more old-school, pretty much eschews content and putters with philanthropy like a Morgan or a Rockefeller. 

Zuckerberg is kind of a transitional figure -- he used celebrity and tech cachet to promote his sub-journalistic enterprise, and was wildly successful, but this also increased his need to be at the forefront and he is now condemned to endlessly travel a weary gauntlet of Congressional hearings and virtual-reality shitshows to keep it flying. Musk has inherited the model but you'll never see him performing it like a duty -- alone among these worthies, he inherited rather than hustled his wealth, and sees no reason to actually work at anything. So he just bigfoots like a cartoon villain or Adam Sandler character across the landscape, confident that everything will work out because, being insulated by unimaginable wealth, he has never suffered anything resembling an adverse result, nor hoped to achieve anything more difficult than the self-promotion that daily increases his army of sycophants. There’s a lesson in the fact that Musk is positioned to become the most powerful of them all. 

UPDATE. Along with my brilliant writing this news has spurred some utter shite, including a world-beater from the epochally awful Erick Erickson, whose "The Media's Twitter Problem" begins thus:

Elon Musk is an American success story. Originally from Africa, Musk moved to America and is now the richest man in the world. 

I'm surprised he didn't write, "Originally from Africa, Musk moved to America and, through the magic of free enterprise and his own hard work, inherited an emerald mine."