Wednesday, October 28, 2009

REALLY BURYING THE LEDE. Rod Dreher talks about the drop in newspaper circulation. Here are the examples he chooses to cite:
But look: the newspaper with the worst circulation falloff in the country, the San Francisco Chronicle (which lost 25 percent of its readers since the last reporting period), is a liberal newspaper in a liberal city. The ailing Boston Globe, ditto. This doesn't mean newspapers aren't biased to the left, but it does mean that there's something else going on here.
Yuh don't say. Among the other losers in the latest ABC tally, which Dreher declines to mention: his own paper, the Dallas Morning News, has seen its circulation drop 22 percent in a year -- slightly less than the Chronicle, but more than the Globe (18.5 percent) and much more than the New York Times (7 percent).

Advertisers are bailing, but the Morning News' circ revenue is growing -- because they're charging more for the paper. "We've listened to what our readers and advertisers tell us they value most," says publisher Jim Maroney, "and we are responding to it by maintaining a robust newsroom focused on original, local reporting."

What this "original, local reporting" approach means for the hot gas Dreher blows there -- yelling about Hollywood and his inability to hear U2 properly at the local stadium, for example -- is anyone's guess. "I've tried to do something with the Dallas Morning News online op-ed page, to run it like a blog/aggregator site," says Dreher, "but that hasn't really caught on like I'd hoped it would." Seems to me if Dreher paid less attention to the influx of sooties over t'England, and more on the gol'-durned Mescans in Dallas, he'd have hisself a winner for shore! Yee-haw!

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