HOLLYWOOD SQUARES. As you might expect, if you know his work, filmmaker Kung Fu Monkey finds Big Hollywood -- the would-be movie ministers of propaganda considered here earlier -- "a garden of crack pinatas." It sure has been; but two days in, it's already getting tiresome.

How many posts that say "the Hollywood culture that overwhelmingly favors the left and demonizes conservatives is a huge problem for conservatism, but not a hopeless one," can one bother to eviscerate in any given working day? How much pleasure can one take in answering "No one watches the Academy Awards any more" with the fact that the Oscars continue to draw massive global viewership? And as comical as the headline "Top 5 Conservative Characters On 'Lost'" undoubtedly is, what sane person would dig far enough past it to mock the contents, knowing that every day henceforth until the end of the internet will be filled with similarly risible gibberings?

With the Obama ascension we've entered a bizarre era of rightwing web commentary. Conservatives are pimping social media as their internet comeback device. But on the internet as it is, Big Hollywood represents their actual strategy: the usual culture-war guff with a new splash page. Their other new-media innovations are Joe the Plumber in Israel and reruns of Sarah Palin versus the press.

Endlessly they talk about the death of old media, but their new media options seem to be celebrities and show biz, and without nudity. How is that supposed to increase market share?