GENIUS, I TELLS YA! The appointment of Ben Domenech is a brilliant if cynical move on the Washington Post's part. On the evidence of his first posting, the Red America blog will contain the sort of Fantasy Football you can get at a million other crappy rightwing blogs: Republicans are shown to rool, while Democrats are posited to drool. There is even that staple of the rightwing blog, the Questionable Anecdote (about how liberals don't understand their own film references), and a clove of conventional wisdom (some Republican legislators spend as much as Democrats!) to give the dish a soupcon of high-mindedness.

Any one of a million conservative bloggers could have written the same thing every bit as badly. But because it appears at the Post site, right at the heart of the Death Star, it becomes important, at least to those who share Domenech's politics. "The moonbats will go nuts, I promise you," exults Michelle Malkin. "WaPo Surrenders to the VRWC!" cries Jeff Goldstein, fist clenched and raised. Etc. It's pretty much like when The Clash appeared on "Fridays" and Joe Strummer had a mohawk and a boombox.

Now all those timewasters who spend their days mega-dittoing Michelle and Glenn and Eugene et alia will flock daily to Red America to see Ben Sticking It To Da Strawman. And the Post gets credit for their traffic, and can tell its advertisers that the Post's reach is broader than ever, and innoculated against any mass-defection, in the coming Bloggy Revolution, of such rubes as still read newspapers.

As little as it takes to enrage them, it takes so much less to make them happy.