DUMP YOUR PAJAMAS MEDIA STOCK! I'm no kind of financial reporter, but I do notice the Ole Perfesser pitching to Craigslist:

Perhaps Craigslist should consider a local-franchise model that would incorporate local news content, something that -- as far as I know -- they're not doing. That would still kill off a lot of local weeklies that are nothing but vehicles for classified ads now, but so what? They're doomed anyway. At least it might add something.

Of course, when the Perfesser says "local-franchise model," it's like when he says "Libertarian" -- window-dressing to get the rubes on board for what he's actually selling. And that's the value-add we're all looking for in a classified-ad service: right-wing political bullshit. If this were a good idea, surely Buy-Lines would have picked up Ed Anger's column by now.

I haven't heretofore spoken to the issue of Pajamas Media because why would I: it's a bunch of crappy writers ganged up to exponentiate their crappiness. Their claim to fame is that they're all pioneers in one of the Century's first big fads -- as if there were some merit in being the new Shipwreck Kelly. Smart guys like the Perfesser are hedging their bets by exploiting their notoriety to sell old-fashioned dead-tree products; others will be absorbed into the Republican journalism machine; most, alas, will wind up haunting gin mills and blind tigers, occasionally puffing out their chests and crying Don't you know who I am? Try Googling DeathtoLiberalsWI59, mortal!

Eventually I'm sure the franchise will be bought by Murdoch or Moon or some such, festooned with Page Six "protest babes," and trawled downmarket. Whether that will be counted a victory for blogism in general or PJM is particular, I neither know nor care; among the vanities, this doesn't even rank with the crackling of thorns under the pot.

Still, it is interesting to see the Perfesser pushing it at people like Craig Newmark, especially given what Newmark wrote on Wednesday:

PROFESSIONAL JOURNALISM IS A BIG DEAL: Looks like I can't say this enough, since it's forgotten in both the excitement for citizen journalism and the stress of competition.

Professional journalism involves high standards of writing, fact checking, editing, and research.

Journalism ethics includes "separation of church and state", figuratively meaning that marketing and financial concerns are separate from editorial matters and reporting.

Professional news organizations recognize that we all have freedom of choice when it comes to selecting what news operations, etc., that serve the community best.

A special tip of the hat to the San Francisco Chronicle, which has greatly impressed me with its adherence to ethical standards. thanks!

High standards! Fact checking! Separation of church and state (even as a metaphor)! The doubleplusungood San Francisco Chronicle! Looks like a very bad fit for PJM.

Next stop: Maxim online, for whom the Perfesser can review gadgets.