THESE THINGS JUST WRITE THEMSELVES. Jonah Goldberg:

Kayne West's Jesus schtick is intended to buy some controversy. He's posing as Jesus for Rolling Stone. I really hope the religious right doesn't take the bait...

Jonah Goldberg, who I guess is not religious, forty minutes later:

A reader makes a good suggestion. If a rock or rap star wants to make waves in an interesting and novel way rather than this clichéd Jesus rip-off, they could always dress up like Muhammed. I don't support it, but that at least would take some guts.

Hey, that's a funny idea. Maybe Goldberg should do it. Oh, wait, his family couldn't afford the lost income etc.

Three minutes later, Tim Graham:

There is a media-bias connection to the Kanye West outrage.

Linked story cites Matt Lauer's outrage in 1997 over a National Review cover showing Clintons as buck-toothed Mistah Magloo Asians. Lauer's outrage makes it hypocritical for Rolling Stone (of which Matt Lauer was once editor-in-chief, right before Howell Raines and Michael Moore) to show a black man wearing a crown of thorns, is the point I'm guessing Graham wants to make. Or maybe there's another explanation -- like psilocybin:

Rolling Stone’s theology is interesting: they’re tongue-in-cheek about Jesus and genuflect under the ashes of dope fiend Hunter S. Thompson.

Graham's also pissed that West says he gets turned on by porn instead of by Canadian elections like normal people.

Meanwhile the publicity for Kanye West spreads like cooties in a junior-high locker room. Advantage: blogosphere! Or hiphoposphere! Or bullshitosphere! Or something, anyway, other than common sense.

UPDATE. It hadda happen! The Ole Perfesser does his bit for the Kanye media blitz; takes time to "yawn," link to Goldberg. What's Roc-A-Fella paying these people?