CRAPTACULAR! Today my copy of the New York Post (filthy habit, I know, but I can't give it up) came free, thanks to AOL, which bought the edition out, nominally to publicize its Dave Matthews concert in the Park for some educratic boondoggle or other, but obviously, really, to give us mouth-breathers who constitute the Post's core audience a shiny new AOL 9.0 disk that may dazzle and extract money from us.

Then I got into work and turned on my computer, which turned on AOL's Instant Messenger, a nuisance our IT overlords foisted on us as a troubleshooting tool (which is more trouble than it is worth, and whose little running blob mascot I would dearly love to shoot). A little screen popped up, as it always does, showing the AIM homepage. Its "What's Hot!" news feature for the morning was called, "'Hey Mom, Want a Happy Meal?' McDonald's New Menu Item." This linked to a Netscape affiliated page, which linked to a CNN Health page (!!), all trumpeting this non-news event (re McDonald's latest diet swill, concocted with the aid of "Oprah Winfrey's personal trainer") in the guise of a lifestyle "story" or a health "story," though it is in fact nothing more than PR writ large.

Meanwhile one of the many AOL ads in today's Post tells me that AOL 9.0's spam filter makes this latest version of the McDonald's of softwares "about as ad-free as New York gets."

Which is setting the bar abysmally low.

Don't sell me, tell me! In fact, don't even tell me.