Kellogg’s has announced that it will pull all advertising from the site.
The company cited concerns that Breitbart News, which has been described by many as portraying alt-right ideals, does not align with its values...
Kellogg’s isn’t the first brand to pull its advertising from the website. That growing list includes Allstate, Nest, EarthLink, Warby Parker and SoFi.Breitbart.com says Kellogg's is "blacklisting" them:
“Kellogg’s decision to blacklist one of the largest conservative media outlets in America is economic censorship of mainstream conservative political discourse,” it said in a statement. “That is as un-American as it gets.”That would be a fair analogy if, say, Zero Mostel and Millard Lampell were able to keep making movies even if some producers didn't like them, and Breitbart were thrown off the internet.
Interestingly, the response from Breitbart's CEO, per the Hollywood Reporter, is more belligerent:
"We'll handle this the way we always do — war," Breitbart CEO Larry Solov told The Hollywood Reporter (founder Andrew Breitbart, before his death in 2012, declared "war" on what he called the "Democratic-Media Complex," his term for a liberally biased news and entertainment industry)...
"Our readers are mainstream America and, frankly, that's who these advertisers risk alienating," Solov said of Kellogg's and Allstate. "They're creating economic censorship of conservative discourse. They say we don't represent their values — but we represent American values."
To review: A commercial entity is declining to buy ad space from a publisher. The publisher proclaims itself a victim of a "blacklist." Its CEO says it will go to "war" over this. And the chairman of the publisher is chief strategist to the President Elect of the United States.
In other words, wingnut business as usual -- professing victimhood while wielding power and making threats.
I doubt Solov means a boycott -- if we've learned anything from conservative consumer activism, it's that you can get them to consume more of what they already gorge on, but not to consume less of it. No one's going to stop buying Frosted Flakes to glorify Steve Bannon. But when his boss, who does not seem like the type to observe ethical niceties, comes to power, maybe we'll see what Solov does mean.