If you doubt me, here's his pitch:
Imagine a series of television commercials, in the format of public service announcements, featuring actor Vince Vaughn. I’m using Vaughn as an example because he’s one of the few, outed fiscal conservatives in Hollywood. He’s also an immediately identifiable celebrity who audiences have an affection for. In his trademark comedic, dapper style, Vaughn throws out some metaphorical explanation of how screwed up our nation’s spending problem is, and how that problem affects each and every one of us. The presentation should be simple, but it should also get across a point that people can relate to – much like the Apple vs Microsoft commercials from a few years ago, or the “this is your brain on drugs” campaign from the 1980s. The series could expand to cover over-regulation, over-taxation, and more. They should be aired not on cable news networks, but during some of the popular, prime-time reality shows.Better still is his follow-up after the client gives him that "Springtime for Hitler" stare:
It’s the clueless, unprincipled vote that conservatives can no longer afford to concede to the Democratic party when it comes to elections. These people are sway-able, and they’re prime for a wake-up call. Dumbing down the conservative message through the pop-culture world may just be the way of doing it.Dumb ideas aimed at people you don't respect: A winning formula. Especially if --
...if wealthy, conservative donors truly want to make a difference in public perception and support, they might want to consider backing such a shift rather than just the politicians themselves.-- the goal is not so much to change minds as to cadge change.