You really have to wonder what is wrong with these people that their rage richters are constantly cranked up to 11. These are the kind of people you read about whose crushed lifeless bodies are found underneath capsized vending machines all because they went DefCon 1 when their Zagnut refused to fall.I see him his Canned Heat album cover and raise him this failed start-up. Jock was meant to be a thinking man's sports mag; its debut issue had articles by Woody Allen and William F. Buckley Jr., it was edited by Mickey Herskowitz, and its graphics consultant was Helmut Krone. As nobility of failures goes, that ain't bad.
Contrary to what you might think if you only know the hypercrazy media environment in which we now live, Jock was not taken down by "outraged" veterans; like Gablinger's Diet Beer it suffered from storming a niche that hadn't been chiseled yet.
That the people who dig so deep to find offense are the same ones who constantly bitch that "political correctness" limits free speech would qualify as a irony if irony still existed.