Back about 15 years ago I attended a seminar put on by Honeywell. The presenter arrived with several loaves of bread and brought the receipt from the store for them. This initiated a discussion of the whys and hows of choice, and marketing. Some people want more expensive bread because of the ingredients, some want a healthier fortified bread for the nutrition, and some people just want the cheapest thing they can find, any quality perceptions or realities be damned. I don’t remember what the point of the seminar was, but I always remembered the bread demo. I recently ran into this gentleman at a convention and he was happy that I recalled him as “the bread guy."That's nice. The price of wheat has increased a gazillion percent in the past year, so I can see why the author is feeling nostalgic for 1993. (He also tells us about a really cheap can of shaving cream folks can buy. I don't see why -- you don't need shaving cream to slash your wrists.)
Commenters -- and the author, in a follow up ("The media is full of stories of doom and gloom about how food is skyrocketing in price, so let’s take the opposite tack...") -- talk about all the cheap foodstuffs (mac & cheese, ramen noodles, etc) with which complainers over food prices may shut their pie holes instead of pie, which would be too expensive.
I hope the Boyz get a gig with the McCain campaign, and disseminate this message of hope all over our great land. America: Home of the Mayonnaise Sandwich!
(Maybe I'm reaching, but they asked for it.)